A journalism teacher, Professor Oloruntola Sunday, has advised practicing journalists against prioritizing financial inducements in the discharge of their duties.<\/p>\n\n\n\n
Sunday, a Professor of Mass Communication at the University of Lagos, gave the advice in Lagos on Sunday during the August meeting of Journalists For Christ, a faith-based professional association.<\/p>\n\n\n\n
He spoke on the topic, “My Newsroom to Classroom Story \u2013 Lessons and Opportunities.\u2019\u2019<\/p>\n\n\n\n
He urged both aspiring and practicing journalists to be focused and hardworking, instead of running after money in discharging their duties.<\/p>\n\n\n\n
“If you are in journalism because of immediate need, you may be frustrated. Do your job, don\u2019t go after money.<\/p>\n\n\n\n
“Do your best at what you are doing, someone somewhere is noticing you,\u2019\u2019 he said.<\/p>\n\n\n\n
Sunday, who was a news reporter for 12 years before going into academics, urged journalists to have a vision for their lives and not to take their eyes away from the future.<\/p>\n\n\n\n
The don noted that there were wide areas to be explored for the aspiring journalist in the profession.<\/p>\n\n\n\n
He stressed that there were also immense possibilities in the profession now than ever before as long as the practitioner remained focused.<\/p>\n\n\n\n
“At every point in life, challenges will come, don\u2019t allow your challenges to affect your view of life.<\/p>\n\n\n\n
“If you see someone who you feel will help you to grow, walk with them.<\/p>\n\n\n\n
“Be choosy and deliberate about your associations. Don\u2019t be particular about money, not every favour is gotten through money.<\/p>\n\n\n\n
“If you are in a place and you see that your interest tallies with those of another person, please stay with such a person,” he said.<\/p>\n\n\n\n
Sunday urged hopeful graduates still in the job market to keep themselves busy, saying that he had at various times in life been in their shoes.<\/p>\n\n\n\n
“Whenever a newspaper I worked with closes shop, I keep myself busy writing stories and features,” he said.<\/p>\n\n\n\n
He also encouraged journalists to put in their best wherever they find themselves.<\/p>\n\n\n\n
“Do your little effort but don\u2019t forget the God-factor.<\/p>\n\n\n\n
“Apart from working hard, I was always praying that my promotion will not be delayed,\u2019\u2019 he said.<\/p>\n\n\n\n
He thanked God for being instrumental in his promotion, adding that having a supportive family had also been an advantage for him. (NAN)<\/p>\n\n\n\n
By Oluyinka Fadare<\/p>\n","protected":false},"excerpt":{"rendered":"
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